The Electric Revolution Rolls On: Rivian’s Bold Bet on Micromobility

The automotive landscape is shifting faster than ever, and electric vehicles are leading the charge. But the future of personal transportation isn’t solely about four-wheeled wonders; it’s about embracing a holistic approach to getting around. This is the thinking behind a fascinating new development: the launch of “Also,” a standalone micromobility company spun off from the innovative electric vehicle manufacturer, Rivian.

Rivian, already known for its impressive electric trucks and SUVs, has quietly been cultivating a secret lab focused on micromobility—the realm of e-bikes, e-scooters, and other smaller electric vehicles. This wasn’t just some side project; it was a dedicated effort to explore the potential of these nimble forms of transportation. Now, with a significant investment of $105 million from the venture capital firm Eclipse, this skunkworks project has blossomed into a fully independent entity.

This move underscores a crucial trend in the industry: recognizing the interconnectedness of different transportation modes. While Rivian’s larger vehicles cater to longer journeys and hauling needs, Also is poised to tackle the “last mile” problem—that often frustrating gap between public transport, parking, and final destinations. Imagine seamlessly transitioning from a Rivian truck to an Also e-bike for a quick trip to the grocery store, or using an Also scooter for navigating a crowded city center. This integrated approach offers a truly convenient and sustainable solution.

The $105 million injection from Eclipse speaks volumes about the potential investors see in Also’s vision. This isn’t just about producing another e-bike; it’s about building a brand that prioritizes innovation, design, and seamless integration into a wider ecosystem. The funding will likely fuel significant advancements in technology, allowing Also to develop e-bikes and other micromobility devices that are not only environmentally friendly but also safe, durable, and genuinely enjoyable to ride.

What makes this development particularly interesting is the potential for synergy between Rivian and Also. While operating independently, the two companies share a common DNA—a dedication to sustainable transportation and a commitment to pushing the boundaries of what’s possible. This relationship could lead to innovative solutions, such as integrated charging systems or perhaps even clever ways to seamlessly transport Also vehicles within Rivian vehicles.

The creation of Also represents more than just a smart business decision; it’s a bold statement about the future of urban mobility. It’s a recognition that a diverse range of transportation solutions is necessary to address the complexities of modern life. By focusing on micromobility, Rivian isn’t just expanding its market reach; it’s actively shaping the future of how people move within cities and beyond. With significant funding and a clear vision, Also is well-positioned to become a major player in this rapidly growing sector, potentially transforming how we think about short-distance travel. The electric revolution is far from over, and Also is poised to ride the wave to the forefront.