Southwest Airlines: When Loyalty Meets Luggage Limits – A PR Tempest Southwest Airlines, long celebrated for its “Bags Fly Free” policy and its folksy, customer-centric approach, recently found itself in the midst of a PR maelstrom. The airline’s decision to alter its decades-long baggage policy, eliminating the free checked bag allowance for most travelers, sparked…

Southwest Airlines: A Baggage of Controversy and a Touch of Mavericks Shade Southwest Airlines, long known for its friendly customer service and, of course, its “bags fly free” policy, recently found itself in the midst of a social media storm. The airline, beloved for its no-frills approach and inclusive baggage allowance, announced a significant change…